The "cognitively irresponsible" presidency
"It's a giveaway that a leader is an authoritarian," Jen Mercieca tells us.
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The volume of BS that Donald Trump blasts into the public sphere on a daily basis is flabbergasting. He overwhelms us with tsunamis of lies every single time he opens his mouth.
Consider the brief press event Trump held on Monday to sign some executive orders. Over a span of a mere 20 minutes, Trump took credit for βturning on the waterβ in California (he actually recklessly dumped more than two billion gallons out of reservoirs), then claimed his administration blocked USAID from spending β$100 million on condoms to Hamasβ (this increasingly exaggerated lie was already widely debunked last week, but you canβt shame the shameless). Trump insisted that βclose to 300,000β Americans die from fentanyl each year (the actually number is far below 100,000) and asserted a fictional right to unilaterally eliminate congressionally established agencies like USAID βwhen it comes to fraud.β
βThese people are lunatics,β Trump projected.
Then, as if all of this lying and obfuscation wasnβt enough, Trump told reporters that Canada could avoid being hit with tariffs if the country agrees to βbecome our 51st state.β
There are so many examples of Trump sounding like a maniac from this week alone that itβs hard to know where to begin or end.
For instance, as I was prepping this newsletter yesterday, Trump spoke at the National Prayer Breakfast and served up a world historical word salad about air traffic control systems (video after the transcript):
We're all gonna sit down and do a great computerized system for our control towers. Brand new. Not pieced together, obsolete, like it is, land-based. Trying to hook up a land-based system to a satellite system. The first thing that some experts told me when this happened is you can't hook up land to satellites and you can't hook up satellites to land. It doesn't work. We spend billions of billions of dollars trying to renovate an old, broken system, instead of just saying cut it loose, and let's spend less money and build a great system done by two or three companies, very good companies, specialists, thatβs all it is. They used 39 companies. That means that 39 different hookups have to happen. And I donβt know how many people of you are good in terms of all of the kinds of things necessary for that. And itβs very complex stuff. But when you have 39 different companies working on hooking up different cities at different people. You need one company. With one set of equipment. And there are some countries that have unbelievable air controller systems. And they wouldβve, bells wouldβve gone off when that helicopter literally even hit the same height. Because it traveled a long distance before it hit. It was just like, just wouldnβt stop. Follow the line. But bells and whistles wouldβve gone off. They have βem where it actually could virtually turn the thing around. It wouldβve just never happened if we had the right equipment. And one of things thatβs gonna be, Iβm gonna speaking to John and to Mike and to Chuck and everybody, we have to get together and just as a single bill just pass where we get the best control system. When I land in my plane, privately, I use a system from another country because my captain tells me, Iβm landing in New York and Iβm using a sysβ I won't tell you what country, but I use a system from another country because the captain says βThis thing is so bad, itβs so obsolete.β And we canβt have that.
(As a side note, check out how the Associated Press sanewashed those comments.)

Then, about an hour later, Trump tried to outdo himself with another syllable spray about water in California and how he purportedly fixed it by opening up βmillions and millions of barrels a day.β (Video after the transcript.)
The environmentalists didnβt want water. They still donβt want it. If they had their choice they donβt want it. I said, are you crazy? And Iβm sure youβve seen it. The water comes down from the northwest parts of Canada, I guess, but the Pacific Northwest. And it comes down by millions and millions of barrels a day and uh, I opened it up. It wasn't that easy to do. But I opened it up and it's pouring down. And itβs a beautiful thing.
In a word, whew.
Jen Mercieca is one of the countryβs leading experts on political rhetoric in general and on Trumpβs rhetoric in particular. She uses the term βcognitive irresponsibilityβ to describe what Trump is up to with his incessant and often ridiculous assaults on truth and coherency.
ββCognitively irresponsibleβ leaders are authoritarian,β Mercieca told us. βTheyβre the ones that donβt want to have the give and take of ideas. They donβt want to be held accountable for their words and actions. They donβt want to have to persuade the nation to accept or adopt their policies. They really just want to rule by dictate. They want to make a policy, and when we ask why, they want to say, βBecause I said so.ββ
But, as Mercieca points out, thereβs a media strategy behind Trumpβs madness.
βWeβve seen in the past a few examples of someone having a one-on-one interview with Trump and being able to press him repeatedly to get him to answer questions, but itβs very rare,β she said. βIβm thinking of Jonathan Swan, who was at Axios, and he pushed and pushed. It was uncomfortable, even. Thatβs not the norm with Trump. Heβs really good at using different strategies, like the gish gallop. You ask him a question, and he gives you 50 different lies, and you canβt fact check all of them. Heβs good at spewing disinformation.β
With the world having to come to terms with having a βcognitively irresponsibleβ president back in the White House, we connected with Mercieca to talk about Trumpβs rhetorical techniques and how understanding them can help you reach the MAGA Kool-Aid drinkers in your life.
βI try to explain how the strategies work, because I think if people can see it for themselves, then maybe they will self-persuade,β she said. βYou can introduce doubt. You want to get them to realize they can ask questions and think critically, because it is cult-like in the way people get programmed.β
A full transcript of Merciecaβs conversation with Public Notice contributor Thor Benson, lightly edited for length and clarity, follows.
Thor Benson