7 Comments
User's avatar
Johan's avatar

This isn’t about Bad Bunny. It’s about behavioral threat detection.

When a Puerto Rican artist headlines the Super Bowl, sings in Spanish, and doesn’t genuflect to monoculture, it triggers a loss-of-control reflex in those clinging to a shrinking narrative. The phones light up, the grievance machine spins, and the cycle renews…not because the music changed, but because visibility did.

I’ve written extensively on this: from Voice of My People in Switzerland, where pluralism is designed into the system, to my pieces on incentive architecture and cultural signaling. This is textbook backlash: when dominant groups lose symbolic control over shared rituals, they mistake inclusion for erasure.

I’m not arguing politics. I’m mapping behavior. And the pattern is clear: when creative expression reflects a polyglot reality, those invested in purity panic.

— Johan

Professor of behavioral economics and applied cognitive theory

Former Foreign Service Officer

Expand full comment
Steve Tartaglione's avatar

Trump needs stay out shit that is or should be no business of his. He has a stupid idea that every company in the US wants him to be in control of their business. I wouldn’t doubt that the NFL will back down to him. Please surprise me and don’t back down

Expand full comment
Rob Stoecklein's avatar

I can’t stop laughing at the “Up With People” halftime show.

Expand full comment
Mike's avatar

I clicked thru to the up with people halftime show and now I have ptsd

Expand full comment
Star Aasved's avatar

Each time I encounter someone mad about immigrants, I ask where their ancestors came from. It usually shuts them up.

Pettiness and whininess is all they have - no sense whatsoever.

But hey, at least it got Kirk out of the news. That's a plus.

Expand full comment
Bryan Melville's avatar

Will MAGA ever learn that America includes Central and South America? I guess in their dim view it must be “gringo” America to be Amerikkka.

Expand full comment
Heidi Gaiser's avatar

I was just visiting my son and his girlfriend in Tucson, where Latin culture is all over the place. Somehow, the white people and those who are not so white get along just dandy and the white people move through the city without fear. It's obscene how painfully stupid and insulated from reality these right-wing culture war idiots are.

Expand full comment